GB Editing

My approach

Social video isn't mini-TV. It has its own grammar: the first three seconds decide everything, captions carry the story, and the best edits feel like a friend sharing something good, not a brand interrupting a feed.

I edit with that grammar in mind. That means tight pacing, strong hooks, clean sound design, and platform-native formatting. Whether you're working with creator-shot UGC, brand footage, or a mix of both, I shape it into ads that hold attention and drive action.

Background

I started my career working at commercial agencies, but it didn't take long before I discovered DTC marketing—and I was hooked. TikTok and Meta ads, in particular, completely changed the way I thought about creative. The speed, the psychology, the constant testing... I loved every bit of it.

I'm chronically online, so I'm always immersed in ads. Whether I'm scrolling TikTok, Instagram, or Facebook, I'm constantly studying what grabs attention, what keeps people watching, and what actually drives people to buy. It's something I genuinely enjoy, and it means I'm always on top of the latest trends, creative styles, and winning ad formats.

Now, I focus on creating high-performing paid social content that feels native to the platform, captures attention in the first few seconds, and converts viewers into customers.

When I'm not editing, I have 5 dogs so I'm always walking them, filming UGC content that I can use for future ads I also enjoy travelling with friends and family.